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Funnel analysis & conversion rate optimization cycles

At each stage, answer the following questions
Experiment
  • What KPIs and levers do you want to move?
  • Which audience segments do you want to reach and which behaviors do you want to target?
  • Have you run an A/A test to generate initial baselines?
  • Do you have tracking in place to measure results?
  • Do you have a repeatable experiment process?
  • Do you have what you need to execute?
  • What are your measurable hypotheses?
  • What are your measurable hypotheses?
  • What are your measurable hypotheses?
Analyze
  • What KPIs and levers do you want to move?
  • Which audience segments do you want to reach and which behaviors do you want to target?
  • Have you run an A/A test to generate initial baselines?
  • Do you have tracking in place to measure results?
  • Do you have a repeatable experiment process?
  • Do you have what you need to execute?
  • What are your measurable hypotheses?
  • What are your measurable hypotheses?
  • What are your measurable hypotheses?
Prioritize
  • What KPIs and levers do you want to move?
  • Which audience segments do you want to reach and which behaviors do you want to target?
  • Have you run an A/A test to generate initial baselines?
  • Do you have tracking in place to measure results?
  • Do you have a repeatable experiment process?
  • Do you have what you need to execute?
  • What are your measurable hypotheses?
  • What are your measurable hypotheses?
  • What are your measurable hypotheses?

1.) IDENTIFY YOUR CUSTOMER JOURNEYS

Identify inflection points where you can nurture users to their next step in their experience with your product.

Examples: Activation, At-Risk, Winback

1.) IDENTIFY YOUR CUSTOMER JOURNEYS

Identify inflection points where you can nurture users to their next step in their experience with your product.

Examples: Activation, At-Risk, Winback